About
2B Media
We’re 2B Media – a creative team based in northern Germany, working across photography and video with a documentary mindset and a clear visual language. Our work spans from concerts, sports and culture to business portraits, weddings and visual storytelling for brands. What connects it all is our approach: observe first, understand the context, then press record.
We believe that honest, well-crafted visual content has the power to connect – across people, industries, and platforms. That’s why we take our time: with research, with light, with people. Our images are not about spectacle – they’re about presence, emotion, and moments that speak for themselves.
What began as a shared side project has grown into a collaborative space where we bring together different strengths: photography and film, story and structure, intuition and precision. We like working with people who care – about their work, their community, or their message. Whether it’s a couple, a company, a cultural project or a personal portrait – we aim to create visuals that are both grounded and timeless.
I'm Marcel – co-founder of 2B Media, photographer, planner, and probably the more tech-obsessed person on our team. My journey with photography started in 2008 during a high school exchange year in Montana, USA. That experience opened my eyes – not just to big skies and wide landscapes, but to the idea that photography can bring people closer to worlds they’ve never seen.
Since then, I’ve traveled extensively, always with a camera in hand and curiosity at heart. My goal: to set foot on every continent before I turn 40 – not to check boxes, but to experience, understand and share. For me, visual storytelling is a way to break down stereotypes and build bridges across cultures.
After high school, I studied Economics in Germany and Poland, and finished with a M.Sc. in International Business & Management the Netherlands – three countries, three perspectives, and one growing desire to explore more of the world. I later started working in IT consulting and spent seven years managing projects, leading teams, and developing solutions.
At 2B Media, I take care of things behind the scenes – from planning and logistics to making sure every technical detail is in place. I'm the one who checks the gear twice, keeps the files safe, and makes sure the schedule holds – so we can focus on what really matters: creating something meaningful.
My name is Norman. Photos have the power to say what words can’t. For me, photography and videography are ways to capture excitement, express passion, and preserve what matters. I’m drawn to cultures – ways of life, ambitions, sports, and faces – that reveal what language often fails to: life in all its depth and nuance.
For many years, my culture was basketball, hip hop, and street life. A foot injury moved me from the court to the sidelines – from playing to observing. I didn’t lose my spirit as an athlete, but I gained new perspectives. And I’m grateful for that.
Today, I use my camera to highlight potential and give visibility to stories that are often unheard. If I had a superpower, it would be the ability to awaken the superpower in everyone. My camera is exactly that – a tool that helps people see what’s strong, real, and worth being proud of.
I’ve been capturing moments through a lens for over 12 years – both in personal and professional contexts. My creative journey has also taken me in front of the camera: I had the chance to appear in a national TV commercial, gaining valuable insight into what it feels like to be directed and portrayed.
As co-founder of 2B Media, I now combine experience, empathy, and technical skill to craft visual stories that resonate – whether in a one-on-one portrait or a full-scale brand production.